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Peak Achievement Training Media Kit

The Press Release on the Mood Elevator

The Press Release on the Study Showing Improved Attention and Behavior in Five Hours

The Press Release about the American Institute of Stress Award for Distinction and Innovation

The Current Products:

NeuroTek, LLC, d/b/a Peak Achievement Training®, is a revolutionary performance enhancement technology company which has created the world’s first simple, accurate external interface between the human brain and a PC. The company’s proven neurofeedback technology has benefited professional athletes and corporate executives who wanted to excel, as well as children and adults who had attention problems.

  • The Peak BrainHappiness Trainer® is a professional system that enables human performance improvement by measuring and displaying Focus, Alertness, and New Learning using special add-on computer hardware and software. 
  • The Socialize ACE is a simplified version, using our technology to improve focus and understanding which has proven remarkably successful in improving autistic issues.
  • The Happi Trainer is another simplified version which improves a variety of positive feelings and decreases stress.
  • The Mood Elevator is an add-on to the professional system which elevates depressed feelings.  

The Company's History:

The company's predecessor, NeuroTechnology, Inc., also d/b/a Peak Achievement Training®, was formed in 1993. In 1997, it developed new technology to address a well-recognized and unfulfilled market need for peak performance training products, meeting price and performance requirements of professionals and semi-professionals in a wide range of environments.

In 2004, NeuroTek released a completely new software package, the VR Software featuring the ability to record video simultaneously with brainwave measurements to create NeuroVideos of people performing important tasks. This NeuroVideoFeedback™ software also allows any of the Fundamental Dimensions of Mental Processing to control a DVD, CD, animation, or audio file. The Peak Achievement Trainer went wireless the next year, substituting a transmitter and receiver that weighs about two ounces for the interface box, and giving the users freedom of motion and superb electronics.  

On February 24, 2007, NeuroTek, LLC announced the release of the Neureka! Protocol package for the Peak Achievement Trainer. the first in the industry to measure the function of a new brain system that also boosts memory of important new information.  Neureka! also clearly measures a wide variety of positive feelings and the “Aha!” moments of discovery or sudden awareness in the brain.

The American Institute of Stress presented the Peak Achievement Trainer with its Award for Distinction and Innovation on December 31, 2007. Please refer to our press release.   Further information is located on our webpage on stress.  

The Trainer can now measure the Three Fundamental Dimensions of Mental Processing--Focus, Alertness, and Neureka!  In July, 2009, we announced a new product, the Peak BrainHappiness Trainer, incorporating these dimensions.  Several studies have found that Neureka! is also related to positive feelings, such as happiness, love, gratitude, and mindfulness, and possibly to enhanced health.  Further research indicated that training with the Peak BrainHappiness Trainer can enhance these feelings and decrease depressed moods, while improving memory without doing any exercises.  By combining measures of Alertness and Neureka!, the Peak Brain Happiness Trainer can also help create feelings of Excited Happiness

FocusedAlert Training can also teach ADHD children to increase their ability to sustain their attention and improve their behavior faster than other approaches.  A study published in a major EEG journal substantiates the effectiveness of this training in only five hours--twelve sessions performed once a week.  The company holds a patent on this neurofeedback method and has recently filed another patent expanding the use of neurofeedback training to wearable displays such as Google Glass, particularly for the purpose of improving the outcomes of muscle rehabilitation by training the client to focus on the muscles prior to the actual rehabilitation. 

The company is also exploring the use of these three measurements for neuromarketing, the measurement of a group's responses to media messages in order to understand and improve the presentation. 

Our Customers

The two companies have gathered an impressive list of users to their credit, including the David Leadbetter Golf Academy; the 2001 Super Bowl Champions; Olympic Training Centers in the US, Canada, England, China, Norway, Taiwan and Singapore; the US Army's Centers for Enhanced Performance; several champion golfers; Fortune 500 companies; numerous universities and clinicians; the U.S. Office of Personnel Management; and many others.

NeuroTek has licensed its patent on the Focus protocol to NeuroSky, a California company which has adapted it for the MindWave Mobile series, sublicensed it to Mattel for its MindFlex toy line, Uncle Milton for the Star Wars Jedi Trainer, and PLX Devices for its XWave headset. Subsequently, its technology was adapted by Interaxon for the Muse.

Meet Dr. Jon Cowan

The Founder - Jonathan Cowan, Ph.D., the Founder and Chairman of Peak Achievement Training (NeuroTek, LLC), is a well-known and respected researcher and pioneer in Neurofeedback training. He discovered very simple and clear Neurofeedback Training methods for Focus, Alertness, and Neureka!, the brain's response to new learning, which encompasses enhanced memory, cognition, and positive feelings.  He has designed and marketed the Peak Achievement Trainer, the Peak BrainHappiness Trainer, and the Mood Elevator.  He has participated in designing and publishing a number of research studies on these systems, showing improvements in attention, autistic issues, and long-term happiness.  He is a Peak Performance Specialist who understands that NeuroVideoFeedback™ technology has the ability to improve people's lives by increasing their focus and decreasing stress. He earned his Ph.D. from the University of California, San Francisco, where he worked with Dr. Joe Kamiya, the discoverer of brainwave biofeedback. Dr. Cowan is committed to making this powerful technology widely available for consumer, professional and institutional use.  Dr. Cowan frequently presents his new insights about attention disorders and the function of the brain’s frontal lobes--the hypotheses that lead to the development of these very powerful protocols--at professional meetings and seminars.

Both Dr. Cowan, the CEO, and Dr. Sokhadze, our independent research collaborator, have written biographical chapters, along with other top pioneers in neurofeedback, in the recent Elsevier book, Neurofeedback: The First Fifty Years.    

Dr. Cowan's media experience includes:

  • Demonstration and interview, The Screen Savers, Tech TV, National cable, 8/25/2006.
  • News story on improving ADHD child, WLKY TV, Louisville, 12/95.
  • Louisville Tonight story on biofeedback, 3/93.
  • Demonstration and interview, WAVE-TV Sunrise, Louisville, 1994
  • News story on helping autistic child, WLKY TV, Louisville, 11/93
  • Disc jockey, WBRU AM and FM, 1965-1970.
  • Participant in many New York Public Library Book Review Radio Programs, WNYC-AM, 1960-1965.

The Technology:

The Peak BrainHappiness Trainer® is the first

 accurate Brain-PC interface designed to analyze Three Fundamental Dimensions of Mental Processing as well as strengthen and enhance the brain’s Executive Attention Network, the site that controls new learning. It provides accurate, understandable interactive information to the user that accelerates the learning process, and precisely indicates performance improvement. This innovative
 technology improves performance through training Focus, Alertness, and Awareness during practice and/or visualization of particular activities. 

Interesting Facts:

One of golf's master teachers, David Leadbetter, and sport psychologist Robert Winters published an article indicating that their initial studies showed that the Peak Achievement Trainer showed different brainwave patterns for very proficient golfers compared with students and those having trouble with their game.

A training program at a Fortune 500 company was able to double the amount of time that the top 23 executives were able to concentrate in just five sessions. Our data indicates that the Peak Achievement Trainer® may be several times faster than prior approaches. This NeuroTek system is so easy to use that people usually understand how to make the equipment respond by focusing within their first three minute trial. If the user becomes distracted in any way, the Peak Achievement Trainer® senses it and immediately lets them know so that they can focus again. Other instruments typically take 5-10 sessions or more to create the same level of understanding.

For testimonials, look at our Success Stories page.

Media Contact

Dr. Jonathan "Jon" Cowan, at 502-228-0605,


Excited Happiness

Peak Achievement Training Helps Australian Football Player to Score Four Goals in a Game
A brief course of Peak Achievement Training helped an Australian Football player, Drew Petrie, to sharpen his shooting. He scored four goals in the next .. READ ARTICLE

Peak Achievement Training® Introduces New Neurovideofeedback™ System For Training Happiness
The Peak BrainHappiness Trainer™ can help people achieve excited or calm happiness whenever they want through brainwave biofeedback training Philad.. READ ARTICLE

Golf Experts Wrote About Improving Your Golf Game
David Leadbetter and Robert Winters wrote about the Peak Achievement Trainer®. They found that it showed differences between highly-skilled golfers .. READ ARTICLE

Success in Sport
Are you an athlete looking to gain an edge? The Peak Achievement Trainer® has helped hundreds of athletes develop their brain for optimal effectiveness.

Mental Processing
Now measuring & training the Three Principal Dimensions of Mental Processing: Focus, Alertness, and Awareness!

A Peak Performance Center at a Fortune 500 Company doubled their executives' focus time & realized outstanding benefits.

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The Peak Achievement Trainer is an educational instrument.
It is not intended to treat or diagnose any disease or disorder, not for clinical use, and cannot be used for evaluating advertising or other media.

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